Audience Profiles

Audience Profiles

YouGov has a section on it's site labelled 'profiles' which is a section that provides information on the type of person who has interests in specific fields. By typing in, for example, a band name, YouGov will provide the stereotype of fans and provide background information on them such as gender, job type and age etc.

The only limitation of using YouGov is that the site only provides a certain amount of information before payment is required.

As part of creating our own music video, an image of our own band must also be created. By finding information on fans of bands similar to the band image we want to create, we can find information on who the average fan for our band would be and therefore can adapt the video to fit with the target audience. By creating an indie rock, band, bands such as Arctic Monkeys, Oasis and Imagine Dragons have been typed into YouGov to find information about their fans with the idea being the band we create will have similar fans.

YouGov Profile of Arctic Monkey fans

According to YouGov research the average fans of Arctic Monkeys are young males with careers in entertainment or sport. Perhaps including these elements within our music video will help to adapt the video to the intended audience.

Oasis

The results from YouGov suggests that the average fan for Oasis is somewhat similar to the fans of Arctic Monkeys. Both fans appear to generally be young males in the age category of 18-24.  A similar selection of jobs types also occurs between the two sets of fans. The fact the results are so similar implies that the target audience should be males around 18-24 years of age.

Imagine Dragons

According to YouGov results, the audience of Imagine Dragons is slightly different to those of the other bands because they're actually more likely to be female. However, the age category does appear to be the same.

The same age category between all 3 bands implies that if the band we create for our music video is intended to be a hybrid of the 3 bands selected, then the target audience of the video should be people around 18-24.  The fact the members of the band are going to be around 17 and 18 years old means the age of the band will be similar to the age of the suggested audience, which makes the band more relatable and more In tune.

Further research into the gender of fans of the chosen bands show that Oasis and Arctic Monkeys fans are actually only marginally more inclined to be male, with 53.9% of Arctic Monkey fans being male and 58.1% of Oasis fans being male. Close percentage between the genders in the fan base of these two bands and the slight margin of Imagine Dragons fans being female, indicates that the target audience for our band should not necessarily be gender specific. Potentially there should be a slight leaning towards a male fan base, but this leaning should not be too obvious for the reason that females also listen to similar music.

One way to address the target audience and satisfy male and female audiences is to include a band member of each gender so as too add positive and influential representations throughout. Having a female band member in a leading role such as the singer or guitarist means a female target audience should be satisfied with the representation of females in the music video. If the target audience is satisfied, the work will be more of a success.